podcasting

Securing Sponsors For My Podcasts

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Securing Sponsors For My Podcasts

Securing Sponsors For My Podcasts: I was recently asked how I went about securing sponsors for my podcasts.  My short answer was: “Over several years I set a track record of producing content that drew a listening audience with consistency. Then I made a list of companies who might have things to sell to that audience…” 

Corporate Training Podcasts

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Corporate Training Podcasts

Corporate Training Podcasts may be the training solution your company is looking for. Companies are now using podcasts as sort of “morning announcements” for their staff—to connect with employees and convey valuable information and enhance corporate culture.

But you can use the same mechanism to create a library of training assets that your employees can privately access and digest at their own speed. I’m going to tell you a little more about this process and how corporate training podcasts may be a cost-effective way to build community and a knowledge base.

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Don’t Ghost Your Audience

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Perhaps the worst thing you can do as a podcast producer is to alienate your audience. No one likes to be disenfranchised. Whatever podcast you produce, finish it. Even if you can’t finish a storyline, or if you are just moving on to other things, tell your audience what is going on. Closure is invaluable. Don’t ghost your audience.

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Too Many Podcasts?

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Podcast Innovation

There are TONS of podcasts on the open market now. Pandemic has actually seen a lot of people step away from their jobs (voluntarily or not), to find themselves with time and talent that they are turning towards podcasting. The barriers to entering the podcast world are easily surmountable, so the sheer number of podcasts in production seems to continue to rise.

Still, I will not tell you there are too many podcasts. For a number of reasons, which I’ll try to list here:

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Microphones

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Microphones Logo Podcast Wizardry

UPDATE: I have written a newer, more in-depth blog about microphones here >> Microphones. I recently had a discussion with a client about microphone choice. He and his colleagues were preparing to spend a large sum of money on some very fashionable microphones. And those mics would have gotten the job done, but I contend … Read more