Publishing a new podcast episode should not be the end of the road. Too many creators hit “publish,” post once on social media, and move on. In today’s crowded podcast landscape, that’s a missed opportunity. Instead, build systems that re-engage. Re-engagement systems are intentional workflows that breathe new life into your existing content. Why? Because the algorithm doesn’t care how old your episode is. It only cares if it’s good. Whether you’re running a passion project or a branded show, re-engagement is your secret weapon for sustainable growth.
publishing
Too Many Podcasts?
There are TONS of podcasts on the open market now. Pandemic has actually seen a lot of people step away from their jobs (voluntarily or not), to find themselves with time and talent that they are turning towards podcasting. The barriers to entering the podcast world are easily surmountable, so the sheer number of podcasts in production seems to continue to rise.
Still, I will not tell you there are too many podcasts. For a number of reasons, which I’ll try to list here:
Keep It Simple
There is no fancy blog post here. I’m a fan of keeping things simple. Lately I’m seeing a lot of folks who are thinking out loud about starting their own podcasts. And I encourage them to do so, even if I don’t get to help them in the endeavor. I’ll tell you what I tell them: