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Podcast Wizard
It seems everyone is adding video to their podcast right now. YouTube is the number one platform for podcast discovery. Clips are driving listeners. The algorithm rewards video. The data is clear. The pressure is real.
And a lot of podcasters are about to make a significant mistake.
Remote recording has become the default for most podcasts. Co-hosts in different cities, guests who can’t travel, producers working across time zones, the logistics of getting everyone in the same room rarely make sense anymore. What does make sense is building a remote recording setup that gives your editor clean, separate tracks, reliable sync, and as few surprises as possible.
The Remote Recording Setup Guide is what you need to know before you hit Record.
The internet does not need another list of podcast promotion tips that starts with “post on social media” and ends with “be consistent.” You already know that. What you may not have is a clear, organized picture of all the levers available to you, and a realistic sense of which ones are worth pulling first. Here’s 38 ways to promote your podcast without being annoying about it.
Last week we laid out the full scope of what a podcast producer really does: the research, the guest management, the editorial calendar, the audio work, the distribution pipeline, the strategic analysis. It’s a lot. And if you read that piece and thought “I do all of that myself,” this one is for you. The Solo Podcast Producer.
Ask most podcasters what a Podcast Producer really does and you’ll get some version of the same answer: they edit the audio. Maybe they handle the show notes. Perhaps they schedule guests and manage the RSS feed. These are reasonable answers, but these are also roughly only twenty percent of the actual job.
Last week we walked through the framework for deciding whether to pull the plug on a recorded episode: when to salvage, when to spike, and how to know the difference. If you haven’t read that piece, it’s worth starting there.
Every podcaster eventually records an episode they can’t publish. Spiking a bad recording is sometimes an act of editorial judgment. Here’s a practical framework for deciding whether to salvage a flawed episode or when to scrub an episode, and how to handle the conversation with your guest when you do.
A prepared question gets you to the surface. A well-timed follow-up gets you underneath it. Most podcast hosts invest heavily in crafting their question list and then let vague, tangential, or incomplete answers slide right past them. Here’s why the follow-up question is the most underused skill in interviewing, and how to use it.
One vague comment calling you arrogant, fake, or unlikeable can outweigh a hundred supportive listeners. But not all feedback deserves the same weight. You are not who the comments say you are.
I think it’s a word that’s lost its meaning. A few weeks ago I made the case that download numbers are a noisy, often misleading proxy for whether your podcast is actually working. The same skepticism deserves to be pointed at another word podcasters throw around constantly: engagement. Here’s what Engagement actually means…