Last week we made the case that video podcasting is not right for every show, and that the industry pressure to add video is being driven largely by platforms and tools with a financial interest in your adoption. If you read that piece and your honest answer to the four questions at the end was mostly encouraging, this post is for you.
podcast strategy
So You Want to Add Video to Your Podcast
It seems everyone is adding video to their podcast right now. YouTube is the number one platform for podcast discovery. Clips are driving listeners. The algorithm rewards video. The data is clear. The pressure is real.
And a lot of podcasters are about to make a significant mistake.
The One-Person Shop: A Practical Guide for the Solo Podcast Producer
Last week we laid out the full scope of what a podcast producer really does: the research, the guest management, the editorial calendar, the audio work, the distribution pipeline, the strategic analysis. It’s a lot. And if you read that piece and thought “I do all of that myself,” this one is for you. The Solo Podcast Producer.
What a Podcast Producer Really Does
Ask most podcasters what a Podcast Producer really does and you’ll get some version of the same answer: they edit the audio. Maybe they handle the show notes. Perhaps they schedule guests and manage the RSS feed. These are reasonable answers, but these are also roughly only twenty percent of the actual job.
When to Scrub an Episode
Every podcaster eventually records an episode they can’t publish. Spiking a bad recording is sometimes an act of editorial judgment. Here’s a practical framework for deciding whether to salvage a flawed episode or when to scrub an episode, and how to handle the conversation with your guest when you do.
Cross-Promoting With Guests Is Mostly a Myth
I recently read something that most of us know but nobody wants to admit: guest cross-promotion doesn’t really work as a growth strategy. And it’s worth saying clearly, because almost no podcast blog will.
Podcast Wizardry Made A Playbook For Podcasting In Unstable Times
When the world gets noisy, most podcasters go silent or chase the outrage cycle. There’s a third path — and this Playbook For Podcasting In Unstable Times lays it out. Eight chapters on building trust, clarity, and resilience without turning your show into a news channel.
What Your Audience Actually Needs From You Right Now
In a world optimized for noise, your audience isn’t asking for more. They’re asking for something steadier.
The Role of Niche Podcasts in a Fragmented World
In a fragmented digital world, niche podcasts are becoming some of the most influential forms of media. This blog explores the role of niche podcasts, why small audiences create deep trust, how focused communities drive meaningful engagement, and why influence matters more than scale in modern podcasting.
Build Your Podcast Like It Could Be Taken Away Tomorrow
There is a quiet assumption that underpins much of the podcasting world, and it is rarely questioned until something breaks. Your podcast? It could be taken away tomorrow.