Last week we made the case that video podcasting is not right for every show, and that the industry pressure to add video is being driven largely by platforms and tools with a financial interest in your adoption. If you read that piece and your honest answer to the four questions at the end was mostly encouraging, this post is for you.
content strategy
What a Podcast Producer Really Does
Ask most podcasters what a Podcast Producer really does and you’ll get some version of the same answer: they edit the audio. Maybe they handle the show notes. Perhaps they schedule guests and manage the RSS feed. These are reasonable answers, but these are also roughly only twenty percent of the actual job.
What “Engagement” Actually Means
I think it’s a word that’s lost its meaning. A few weeks ago I made the case that download numbers are a noisy, often misleading proxy for whether your podcast is actually working. The same skepticism deserves to be pointed at another word podcasters throw around constantly: engagement. Here’s what Engagement actually means…
Cross-Promoting With Guests Is Mostly a Myth
I recently read something that most of us know but nobody wants to admit: guest cross-promotion doesn’t really work as a growth strategy. And it’s worth saying clearly, because almost no podcast blog will.
Podcast Wizardry Made A Playbook For Podcasting In Unstable Times
When the world gets noisy, most podcasters go silent or chase the outrage cycle. There’s a third path — and this Playbook For Podcasting In Unstable Times lays it out. Eight chapters on building trust, clarity, and resilience without turning your show into a news channel.
You’re Asking the Wrong Question
“Should I add video to my podcast?” It’s one of the most common questions in podcasting right now, and it’s the wrong one.