The internet does not need another list of podcast promotion tips that starts with “post on social media” and ends with “be consistent.” You already know that. What you may not have is a clear, organized picture of all the levers available to you, and a realistic sense of which ones are worth pulling first. Here’s 38 ways to promote your podcast without being annoying about it.
podcasting tips
The One-Person Shop: A Practical Guide for the Solo Podcast Producer
Last week we laid out the full scope of what a podcast producer really does: the research, the guest management, the editorial calendar, the audio work, the distribution pipeline, the strategic analysis. It’s a lot. And if you read that piece and thought “I do all of that myself,” this one is for you. The Solo Podcast Producer.
What a Podcast Producer Really Does
Ask most podcasters what a Podcast Producer really does and you’ll get some version of the same answer: they edit the audio. Maybe they handle the show notes. Perhaps they schedule guests and manage the RSS feed. These are reasonable answers, but these are also roughly only twenty percent of the actual job.
How to Tell a Guest You’re Not Publishing Their Episode
Last week we walked through the framework for deciding whether to pull the plug on a recorded episode: when to salvage, when to spike, and how to know the difference. If you haven’t read that piece, it’s worth starting there.
When to Scrub an Episode
Every podcaster eventually records an episode they can’t publish. Spiking a bad recording is sometimes an act of editorial judgment. Here’s a practical framework for deciding whether to salvage a flawed episode or when to scrub an episode, and how to handle the conversation with your guest when you do.
Your Download Numbers Are Lying to You
Every podcaster knows the ritual. You publish an episode, wait a few days, and then open your hosting dashboard to see how it performed. Your download numbers stare back at you. Maybe it’s good. Maybe it’s disappointing. Either way, you treat it like a verdict.
Here’s the uncomfortable truth: that number is not telling you what you think it is.
What Your Audience Actually Needs From You Right Now
In a world optimized for noise, your audience isn’t asking for more. They’re asking for something steadier.
Perfectionism Sucks
A surprising number of podcasts never fail. They never even start. Not because the creator lacks ideas. Not because the topic isn’t interesting. Not because there’s no audience. They stall out before the first episode ever gets published. Because perfectionism sucks.
Staying Creative When You’re Tired
Creating a podcast isn’t just about microphones, editing software, and clever marketing. It’s also about mental endurance. Every podcaster eventually hits that wall: the late nights cutting audio, the scramble to find guests, the creeping dread of another week’s deadline. Staying creative when you’re tired isn’t easy, but it’s part of the producer’s craft.
Hanging Up the Headphones: Why Podcast Producers Quit (and How to Do It Gracefully)
Every podcaster dreams of creating something that lasts: episodes that inspire, teach, and connect. But for many, there comes a time when hitting “record” starts to feel less like a passion and more like a burden. Hanging Up the Headphones: Whether you’re facing burnout, moving on to new projects, or simply ready to retire from podcasting, knowing why people stop producing and how to stop well can make all the difference to your audience.