Video Podcasts Are Everywhere. That Doesn’t Mean You Need One.

Video Podcasts Are Everywhere — That Doesn’t Mean You Need One

If you spend any time in podcasting circles right now, it can feel like video has already won. Creators are building studio sets. Cameras are everywhere. Social feeds are packed with clips from podcast interviews. Platforms are encouraging creators to upload full video episodes. Even longtime audio podcasters are wondering if they’re falling behind.

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You Don’t Have a Podcast Problem. You Have a Positioning Problem.

You Have A Positioning Problem

January is when podcasters misdiagnose themselves. Downloads plateau, motivation wobbles, and the conclusion arrives: I need to do more. More episodes. More clips. More guests. More promotion. More tools. But most stalled podcasts don’t suffer from a production problem or a marketing problem. They suffer from a positioning problem, and no amount of activity fixes that. If your show feels like it’s working hard without going anywhere, this is likely why.

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The Podcaster’s Grimoire

The Podcaster's Grimoire

What Actually Worked in 2025, and the Spells to Cast in 2026

In the spirit of being a Wizard, “The Podcaster’s Grimoire” is the book you close the year with. This is not a recap. You should do a binding.

Every year ends the same way: dashboards glowing, feeds slowing, creators staring at numbers like tea leaves, trying to divine meaning.

This isn’t that.

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