podcast production

Podcast Analytics That Matter: Balancing Subscribers and Downloads

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Subscribers and Downloads

When podcasters talk about growth, two numbers come up again and again: subscribers and downloads. Both are valuable, but it’s not enough to look at them in isolation. To truly understand your show’s health, and where you should focus your energy, you need to track these metrics together.

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Boosting Podcast Discoverability in 2025

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Boosting Podcast Discoverability

The podcasting landscape continues to evolve, and boosting podcast discoverability remains a top challenge for creators. With millions of podcasts competing for attention, standing out requires a mix of strategic optimization, engaging content, and effective promotion. Here’s how podcasters can boost their show’s discoverability in 2025 and grow their audience.

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Corporate Training Podcasts

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Corporate Training Podcasts

Corporate Training Podcasts may be the training solution your company is looking for. Companies are now using podcasts as sort of “morning announcements” for their staff—to connect with employees and convey valuable information and enhance corporate culture.

But you can use the same mechanism to create a library of training assets that your employees can privately access and digest at their own speed. I’m going to tell you a little more about this process and how corporate training podcasts may be a cost-effective way to build community and a knowledge base.

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Don’t Ghost Your Audience

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Perhaps the worst thing you can do as a podcast producer is to alienate your audience. No one likes to be disenfranchised. Whatever podcast you produce, finish it. Even if you can’t finish a storyline, or if you are just moving on to other things, tell your audience what is going on. Closure is invaluable. Don’t ghost your audience.

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