You Don’t Have a Podcast Problem. You Have a Positioning Problem.

You Have A Positioning Problem

January is when podcasters misdiagnose themselves. Downloads plateau, motivation wobbles, and the conclusion arrives: I need to do more. More episodes. More clips. More guests. More promotion. More tools. But most stalled podcasts don’t suffer from a production problem or a marketing problem. They suffer from a positioning problem, and no amount of activity fixes that. If your show feels like it’s working hard without going anywhere, this is likely why.

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The Podcaster’s Grimoire

The Podcaster's Grimoire

What Actually Worked in 2025, and the Spells to Cast in 2026

In the spirit of being a Wizard, “The Podcaster’s Grimoire” is the book you close the year with. This is not a recap. You should do a binding.

Every year ends the same way: dashboards glowing, feeds slowing, creators staring at numbers like tea leaves, trying to divine meaning.

This isn’t that.

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The AI Features Race Is Burning Trust

The AI Features Race Is Burning Trust

A lot of AI features shipping today do not work well enough to justify their existence, let alone their marketing. Everyone understands that new technology takes time. The AI Features Race Is Burning Trust because of the widening gap between what these tools promise and what they reliably deliver, especially when those tools come from funded, established companies rather than weekend hackers. Somewhere along the way, “experimental” stopped being a warning label and became a business strategy.

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Choosing the Right Audio Interface: A Podcaster’s Guide to Better Sound

Choosing the Right Audio Interface

If you’re ready to step beyond USB microphones and build a more flexible, professional podcasting setup, choosing the right audio interface is your next essential endeavor. For many new and growing podcasters, it’s the single biggest upgrade to overall sound quality, workflow, and long-term production capability. But what exactly does an audio interface do? And how do you choose the right one? Let’s break it down.

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Microphone Choices for New Podcasters

Microphone Choices

One of my earliest blogs was this unhelpful entry on microphone choices. I thought now would be a good time to revisit this topic, as microphones are obviously an ubiquitous concern for podcasters, especially to those who are new to the world of podcasting. Picking the right microphone early doesn’t just save you money; it helps your podcast sound good enough to keep listeners. Here’s how to choose, along with some solid microphone choices to get you started today.

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Prepare Your Guests for a Smooth Remote Recording Session

Prepare Your Guests

A great podcast interview starts before you ever hit “Record.” Whether you’re using Zoom, Riverside, SquadCast, or any other remote platform, your guest’s preparation directly affects audio quality, pacing, and the overall professionalism of your show. Prepare your guests for their podcasting experience. Your guests may have never used an external microphone or adjusted input settings before. All of your guests will appreciate clear guidance.

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Why Your Podcast Isn’t Growing Yet (And Why Your Numbers Are Normal)

Your Numbers Are Normal

Every week, someone new launches a passion-driven podcast and immediately has the same fear: “I published 5, 8, 12 episodes… and barely anyone is listening. What am I doing wrong?” If that’s you, take a breath. You are not failing. You are not unusual. And you certainly aren’t alone. Your numbers are normal.

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Getting Guests to Relax: How to Warm Up Everyday People for Great Podcast Conversations

Getting Guests to Relax

If you’ve ever sat down to record an episode only to find your guest stiff as a board for the first twenty minutes, you’re not alone. Even seasoned hosts face the same challenge: guests who start off nervous, overly rehearsed, or just plain awkward. Then, right when they loosen up and the real conversation starts flowing: BOOM, an hour’s gone, and now you’re facing a six-hour editing session to carve out the good stuff.

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