Securing Sponsors For My Podcasts

Securing Sponsors For My Podcasts

Securing Sponsors For My Podcasts: I was recently asked how I went about securing sponsors for my podcasts.  My short answer was: “Over several years I set a track record of producing content that drew a listening audience with consistency. Then I made a list of companies who might have things to sell to that audience…” 

Corporate Training Podcasts

Corporate Training Podcasts

Corporate Training Podcasts may be the training solution your company is looking for. Companies are now using podcasts as sort of “morning announcements” for their staff—to connect with employees and convey valuable information and enhance corporate culture.

But you can use the same mechanism to create a library of training assets that your employees can privately access and digest at their own speed. I’m going to tell you a little more about this process and how corporate training podcasts may be a cost-effective way to build community and a knowledge base.

Read more

Don’t Ghost Your Audience

Perhaps the worst thing you can do as a podcast producer is to alienate your audience. No one likes to be disenfranchised. Whatever podcast you produce, finish it. Even if you can’t finish a storyline, or if you are just moving on to other things, tell your audience what is going on. Closure is invaluable. Don’t ghost your audience.

Read more

How To Be a Good Guest

How To Be A Good Guest

How To Be a Good Guest

There are many good reasons to be a guest on someone else’s podcast. In this blog entry, I wanted to talk about things you can do to be an outstanding guest. Interview Valet has a list full of general and inspirational advice that is worth reading. Additionally, here are some tips and tricks and things to be aware of before you get behind your mic and turn all the gear on:  

Read more